Amagi launches cloud technology services in Mexico, September 2024

Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV, has officially entered the Mexican market as of September 11, 2024. This strategic expansion highlights the company's commitment to growth in Latin America, recognizing the region's vast potential in media and entertainment. The appointment of Miriam Rios as the Director of Account Management is a significant move to spearhead sales efforts in Mexico, leveraging her extensive experience in sales advertising and commercial intelligence. Miriam Rios brings a wealth of knowledge from her previous roles at notable companies such as EXTE and A+E Networks Latin America. Her expertise in developing strategies for growth and understanding emerging trends positions her well to establish strong partnerships in Mexico's dynamic media landscape. The local market is seen as ripe for transformation, and Amagi aims to capitalize on this opportunity. Ronaldo Dias, Sales Director for Hispanic Americas at Amagi, expressed confidence in building a robust presence in Mexico, emphasizing the thriving media ecosystem. The company has already made significant inroads in Latin America, particularly in Brazil, and aims to replicate this success in Mexico. Amagi offers a comprehensive suite of solutions for channel creation, distribution, and monetization, along with 24x7 cloud-managed services. This expansion into Mexico is expected to enhance Amagi's operational capabilities and drive business growth in the region, ultimately benefiting local partners and clients.