Cracker Barrel halts restaurant remodels after customer backlash

In the United States, Cracker Barrel Old Country Store made a significant announcement on September 9, 2025, revealing a decision to suspend its restaurant remodel program. This action follows increasing customer concerns over the company’s modernization initiatives that included a redesign of their iconic logo and updates to restaurant interiors. The chain emphasized its commitment to its traditional Americana style, which has been a hallmark since its inception in 1969. After customer feedback indicated a strong preference for the retention of the familiar aesthetic, the company expressed its intention to halt any further remodeling initiatives. Cracker Barrel had previously tested modernized designs in a limited number of locations; however, the proposal was met with substantial opposition leading to this announcement. The company reaffirmed its dedication to its vintage atmosphere, including features like rocking chairs and antiques, and also indicated that the beloved 'Old Timer' logo would continue to represent the brand in its restaurants and marketing materials. The backlash to the modernization efforts was pronounced, with a notable stock price decline of over 12% following the logo change. Additionally, the company's broader $700 million modernization plan was scrutinized, with some critics feeling it strayed too far from Cracker Barrel's roots. Among the voices of dissent was former President Donald Trump, who publicly encouraged the company to revert to its classic branding. In response to these shifts, Cracker Barrel has pledged to focus more on traditional culinary offerings, including the recent restoration of Uncle Herschel's Favorite Breakfast Platter, emphasizing its commitment to guest favorites and traditional values. With 660 restaurant locations across the country, Cracker Barrel’s decision to maintain its original branding reflects its responsiveness to consumer feedback and a desire to preserve the core elements that have fostered brand loyalty over the years.