Oris commits to environmental restoration through new watch for Billion Oyster Project
- Oris has partnered with the Billion Oyster Project, a nonprofit dedicated to restoring oysters to New York Harbor.
- The new Aquis watch features oyster engravings and a portion of proceeds will support the nonprofit.
- This collaboration highlights broader efforts to improve water quality and promote ecological sustainability.
In a significant move towards environmental sustainability, the Swiss watchmaker Oris has launched the New York Harbor Limited Edition II Aquis watch to support the Billion Oyster Project, a nonprofit aimed at restoring one billion oysters to New York Harbor by 2035. This watch follows Oris's previous collaboration with the project in 2022, and part of the proceeds from its sales will directly aid the nonprofit's mission. Engraved on the watch’s case back are images of oysters, symbolizing the importance of these marine creatures in improving water quality and providing habitat for other marine life. The Billion Oyster Project has successfully restored approximately 150 million oysters to date, establishing 17 active reef sites since its inception. The positive impact of restoring oyster populations not only enhances aquatic ecosystems but also contributes to better water filtration, essential for the overall health of New York Harbor's waters. Co-founder Pete Malinowski underscores the ongoing efforts to achieve the ambitious goal of restoring one billion oysters by 2035, demonstrating the organization’s commitment to ecological restoration. In a parallel initiative, the State of New York has announced an unprecedented reclassification of thirty city waterways as part of an effort to enhance protections for swimming and fishing activities. This move aims to expand clean water protections to over 90% of New York City's waterways, showcasing the state’s commitment to adhering to the goals set forth in the Clean Water Act. Although these waterways continue to face challenges from contamination, significant improvements have been observed over the last 30 years, facilitating better water quality for recreational use. Both Oris and the Billion Oyster Project exemplify how grassroots initiatives can bring about meaningful change. The collaboration between businesses and ecological projects signifies a growing acknowledgment of the need for sustainable practices and community involvement in environmental conservation efforts. With innovative approaches and dedicated funding, organizations like these offer hope for the restoration and preservation of valuable ecosystems, highlighting the positive outcomes that can arise from concerted efforts to engage the public in ecological stewardship.