AGRANA partners with Palmer Holland for North America distribution

On September 11, 2024, AGRANA Sales & Marketing GmbH announced a strategic partnership with Palmer Holland, Inc. to serve as the exclusive distributor for AGRANA's DuraBeet® natural, non-GMO Betaine Anhydrous in North America. This product, also known as Trimethylglycine (TMG), is aimed at the Food, Beverage, Nutrition, and Supplement markets, while Palmer Holland will also promote AGRANA's BetaSol® natural glycine-betaine in the Plant Care and Agricultural sectors across the USA and Canada. DuraBeet® functions as both an organic osmolyte and a methyl group donor, providing cellular protection against environmental stress and supporting metabolic processes in the human body. BetaSol® is designed to enhance plant resilience against abiotic stress, improving water retention and overall plant health, which is crucial for maintaining crop yields and fruit quality under challenging conditions. Brendan Michel, the Business Manager for Health and Nutrition at Palmer Holland, expressed enthusiasm about the partnership, highlighting the clinical backing of both products and their alignment with market trends. The collaboration aims to leverage the strengths of both companies to enhance human nutrition and agricultural productivity in North America. This partnership not only signifies a commitment to innovation in health and nutrition but also reflects a growing demand for natural ingredients that support both human and environmental health. By introducing these high-quality products to the North American market, AGRANA and Palmer Holland are poised to make a significant impact in their respective industries.