Tommy Hilfiger aims to dominate the global lifestyle market
- Tommy Hilfiger was honored as the retail visionary at the National Retail Federation Big Show in New York.
- Hilfiger's brand aims to become a global lifestyle brand under PVH, which also owns Calvin Klein.
- Embracing technology and change is crucial for Hilfiger's brand growth and relevance in the fashion market.
In New York, during the National Retail Federation Big Show, Tommy Hilfiger was honored as the retail visionary for his significant contributions to the fashion industry. This event, occurring in January 2025, celebrated Hilfiger's upcoming 40th anniversary of his brand in 2025, marking a major milestone. Over the years, since being acquired by PVH in 2010, which also includes Calvin Klein, the brand has aimed to evolve into a global lifestyle brand. Tommy Hilfiger reflected on how his initial dream of establishing a global brand has transformed into a reality through strategic partnerships with celebrities and musicians, which he believes helped connect with audiences. He emphasized that by dressing stars, the brand could engage their fan base and create a community around music and fashion. This included collaborations that took flight unexpectedly, fueled by the trend of co-designing with celebrities who seek to have their own fashion presence. During the interview, Hilfiger outlined his philosophy on technology and innovation in fashion. He noted that customers should be able to purchase items directly from runway shows, rather than waiting months for availability. This disruptive approach has been part of his strategy to stay ahead, positioning the brand for continual growth amid a changing retail landscape. He underscored the importance of adapting to market needs and consumer behavior, emphasizing that fashion must continuously evolve to remain relevant. As trends shift, Hilfiger expressed optimism about the role of artificial intelligence in reshaping the business landscape. He reaffirmed his commitment to staying ahead of trends by always asking, ‘what’s next?’ and keeping abreast of developments in technology that could affect the industry. The forward-thinking mindset aims to solidify Tommy Hilfiger’s position within the lifestyle and fashion brands, paving the way for future growth and engagement with diverse audiences.