Kylie Jenner shows off abs while promoting Sprinter vodka in NYC
- Kylie Jenner held a pop-up store for her Sprinter vodka soda brand on October 19 and 20, 2024, in New York City.
- The event showcased the beverage's new flavors, appealing to younger consumers with its quality and unique branding.
- The successful promotion highlights Kylie Jenner's ability to leverage her celebrity status to enhance the brand's presence in the market.
On October 19 and 20, 2024, Kylie Jenner showcased her newly launched Sprinter vodka soda at a pop-up store in New York City. The 27-year-old entrepreneur wore a white crop top and stylish black trousers while promoting her product, which features an appealing range of flavors including peach, lime, and orange. The pop-up event aimed to attract younger consumers, aligning with her statement that the brand addresses the demand for quality canned cocktails. Jenner spoke to her followers about the opening and shared her excitement on social media. Having launched the beverage in March, Kylie aims to distinguish Sprinter with its unique bold branding and flavor profiles. Her vodka soda is designed to be both delicious and easy to enjoy, made with premium vodka, sparkling water, and fruit juice, and with a moderate alcohol content of 4.5% ABV. The drink is sold in an eight-can variety pack, appealing to the modern consumer's desire for convenience and taste. The pop-up store featured the adult beverage's latest flavors and drew significant crowds, reflecting the strong consumer interest in this growing category of drinks. Kylie's approach not only underscores her prominence in the beverage industry but also her ability to leverage her celebrity status to reach a wider audience. Overall, the successful event reinforces the brand's market presence and highlights a key strategy focused on fun and enjoyable social experiences, appealing especially to a younger demographic looking for high-quality, ready-to-drink options.