Netflix enhances streaming quality with HDR10+ support for millions

In early 2025, Netflix introduced support for the HDR10+ high dynamic range video format, which significantly improves picture quality for many of its subscribers. The enhancement is particularly beneficial for Samsung TV owners, as Samsung has historically not supported the Dolby Vision format, the other major HDR option available. The HDR10+ format allows for scene-by-scene picture data to enhance visual detail and accuracy, thus producing more dynamic images. With this update, Netflix aims to reach about 50% eligibility for its HDR content hours and expand its selection by the end of the year, following competitors like Apple TV+, Disney+, and Amazon Prime Video. The new HDR10+ feature allows Netflix to deliver a richer viewing experience through its service, and it is also expected to use the AV1 video codec for better streaming efficiency. To access HDR10+ content, subscribers need a compatible TV supporting this technology and a Netflix Premium plan, which enables users to take full advantage of the high-quality streaming options available. As HDR10+ is rolled out, Netflix assures viewers that this addition does not replace the existing Dolby Vision option for those who own TVs equipped for both formats. Hence, users with compatible devices will automatically receive the best possible stream available between HDR10+ and Dolby Vision. The announcement signifies a strategic move by Netflix to cater to a broader audience, especially considering that millions of potential viewers with HDR-capable TVs have been limited to traditional HDR10. This shift comes amid a competitive streaming landscape where high-quality video formats are essential for viewer retention and satisfaction. As Netflix enhances its HDR10+ offerings, it signifies a commitment to providing a comprehensive HDR experience across an extensive range of content, from new releases to popular older titles. In summary, Netflix's introduction of HDR10+ support marks a significant advancement for both the platform and its viewers, promising to elevate streaming quality and potentially increase subscriber engagement. As Netflix continues to innovate in the streaming realm, the push toward segmentation and selection of HDR formats is indicative of both market demands and the technological evolution of how content is delivered. This initiative could redefine how Netflix positions itself against its rivals in the premium streaming category and enhance the overall viewer experience.