Target car seat trade-in event returns on Sept. 15

Target is set to revive its car seat trade-in event, allowing customers to exchange old car seats or bases for a 20% discount on new car seats, strollers, or home gear items. This initiative will commence on September 15 and continue until September 28, with the discount redeemable through the Target Circle app. Customers can utilize the coupon twice, and it will remain valid until October 12. The program accepts all car seats, including those that are damaged or expired. Since its inception in 2016, the car seat trade-in program has successfully recycled over 3 million car seats. The materials from these recycled seats are repurposed into various products, such as pallets, plastic buckets, and construction materials, showcasing Target's commitment to sustainability. This initiative not only encourages responsible disposal of old car seats but also promotes the purchase of new, safer options for families. The return of this event aligns with Target's broader strategy to engage customers in eco-friendly practices while providing them with financial incentives. By offering a significant discount, Target aims to attract more shoppers during this promotional period, enhancing customer loyalty and driving sales in the baby products category. Additionally, the retailer recently launched a similar program for denim trade-ins, indicating a growing trend towards sustainable practices in retail. This approach not only benefits the environment but also positions Target as a leader in corporate responsibility, appealing to environmentally conscious consumers.