Cindy Rose becomes CEO of WPP amid identity crisis challenges

In September 2025, Cindy Rose is set to take over as CEO of WPP, a leading ad company listed on the FTSE. This leadership change follows the tenures of Mark Read and Sir Martin Sorrell, both of whom have significantly shaped the company's trajectory in the advertising landscape. WPP has been grappling with what has been described as an 'identity crisis', a challenge that Rose will need to address upon her assuming office. Her appointment signals a moment of potential transition for WPP, as the industry faces rapid technological shifts and changing consumer expectations. The advertising sector is currently undergoing a major evolution, driven by advances in technology and shifts in consumer behavior. Companies like WPP must navigate these changes to maintain their relevance and effectiveness in the market. Rose’s leadership will need to focus on innovation and possibly repositioning the company’s brand and services to meet the current demands. Her previous experiences in the tech and media industries will likely inform her approach to these challenges. In the context of ongoing discussions about artificial intelligence and technological integration within the creative sectors, Rose's role could influence how WPP adapts to these trends. The narrative around AI suggests a complex relationship where companies must figure out how to incorporate these technologies to enhance their services without losing sight of their core values. This involves not only embracing innovation but also managing the potential risks associated with automation and AI. The focus on identity within large corporations like WPP raises broader questions about the future of advertising and the role of leadership in steering such organizations through transformative periods. As Cindy Rose prepares to assume her new responsibilities, stakeholders will be watching closely to see how she addresses the identity crisis and navigates the evolving landscape of advertising and communication.