BMW's new iX3 to debut innovative electric tech this September
- Oliver Zipse confirmed that the new iX3 will unveil BMW's Neue Klasse technology in September.
- Over 40 new or updated models, electric and combustion, are planned in the coming years.
- BMW is significantly investing in technology to enhance both driving experience and sustainability.
In March 2025, during an Annual Press Conference, BMW CEO Oliver Zipse made a significant announcement regarding the company's plans for its future electric vehicle lineup. The spotlight was on the iX3, set to be the first model introduced using the newly developed Neue Klasse technology. The iX3, which will succeed the current model, is expected to debut at the Munich Motor Show in September. This new generation is positioned as critical to the future of the BMW Group, with Zipse emphasizing its unprecedented importance to the company's history. The Neue Klasse technology aims to integrate advanced features in the upcoming vehicles, including bi-directional charging, which allows new BMWs to power homes. Furthermore, significant improvements in the driving dynamics and overall performance of these cars are promised, using new onboard supercomputers and innovative infotainment systems, like the new BMW Panoramic iDrive. More than 40 new or updated models, inclusive of electric, plug-in hybrid, and combustion engines, are planned to be rolled out, reflecting a commitment to sustainable and cutting-edge mobility. On a different note, in March, the BMW M Experience event took place at Yas Marina Circuit in Abu Dhabi, showcasing the performance and handling of BMW's M division vehicles. This event, attended by 99 customers from various locations, featured thrilling driving experiences including drag racing and virtual reality simulations. BMW M’s executives highlighted the value of these immersive driving events as ideal opportunities to push the limits of performance and customer engagement. The highlight of the event was an evening social experience that transformed the Yas Marina track into a dining venue, allowing attendees to enjoy both culinary and automotive excellence. In summary, BMW is committed to innovation and customer experience, as demonstrated by its upcoming electric vehicle, the iX3, and the immersive M Experience event. These initiatives reflect the company's adaptation to changing market demands and its ongoing investment in technology, performance, and customer engagement.