Jams protein PB&J sandwiches land on Walmart shelves nationwide

In the United States, a new brand known as Jams has introduced a high-protein version of the classic peanut butter and jelly sandwich. Launched on July 14, 2025, Jams offers premade sandwich packs featuring either Strawberry or Mixed Berry flavors. Each serving contains 10 grams of protein without using dyes, seed oils, or high-fructose corn syrup, addressing the growing demand for healthier snack options. This product aims to reach a health-conscious demographic that values both taste and wholesome ingredients. The concept of Jams is backed by a group of prominent professional athletes, including retired U.S. soccer star Alex Morgan and NFL players Micah Parsons and C. J. Stroud, who have collaborated with co-founders Allison and Stephen Ellsworth of Poppi. Their involvement is intended to enhance the brand's credibility and appeal within the athletic community and beyond. Jams was developed on the basis of a belief emphasized by founder Connor Blakley, highlighting that consumers should not have to compromise on flavor or ingredients when choosing nutritious snacks. The brand aims to address the shift towards convenient, on-the-go meals that are both satisfying and beneficial to health, enhancing the traditional PB&J with a protein boost. The arrival of Jams sandwiches in widespread retail locations like Walmart reflects a growing trend in the food industry where convenience meets nutrition. The partnership and promotional efforts led by well-known athletes emphasize the increasing intersection between fitness and food entrepreneurship, positioning Jams to capitalize on the expanding market of health-oriented consumers who seek quick yet nutritious meal solutions.