Cracker Barrel launches new campaign 'All the More' with Jordan Davis

In recent developments, Cracker Barrel, the popular hybrid restaurant and country store, has introduced a new campaign titled 'All the More', as announced by CEO Julie Masino on August 18, 2025. This initiative aims to celebrate the unique elements of the restaurant experience, emphasizing not just the meals but the overall ambiance that Cracker Barrel offers, which includes a retail shop and country hospitality. To promote this campaign, the company has collaborated with country music artist Jordan Davis, whose involvement includes both an advertisement and vocal support for the campaign. The company's interior redesigns have garnered increasingly positive feedback, despite initial mixed reviews. Masino shared insights from a recent meeting with managers in Florida, indicating that both customer and team responses have been overwhelmingly favorable. The emphasis on modernizing the restaurant's look while retaining beloved traditional aspects is central to customer satisfaction, according to Masino. She stated, 'Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow,' indicating a commitment to evolve while honoring its roots. Furthermore, Masino hinted at potential menu innovations, suggesting that the customer reception to new offerings has been positive. She announced the revitalization of the dinner menu and the exciting return of a fan-favorite breakfast item, Uncle Herschel's Favorite, which includes a variety of delicious components and sides. This menu reinvigoration is part of a broader effort to maintain affordable prices, as Masino noted that the typical meal check at Cracker Barrel is significantly lower than the industry average, reaffirming their position as a value leader in the restaurant sector. As external factors such as tariffs impact pricing for businesses across the U.S., Masino explained that Cracker Barrel is addressing these challenges on two fronts: sourcing food domestically for the restaurant while considering the implications of global sourcing for retail goods. As they navigate these complexities, the focus remains on delivering value to customers while adapting to market changes.