Charli XCX Declares Support for Kamala Harris on TikTok

Vice President Kamala Harris launched her official TikTok account on Thursday, highlighting the platform's growing significance in the 2024 presidential campaign. In her inaugural video, Harris expressed her excitement about joining TikTok, noting that her recent campaign announcement had gained traction on the app. This move comes as she emerges as the leading Democratic nominee following President Joe Biden's withdrawal from the race. Harris's entry into TikTok contrasts with Biden's previous approach, where he appeared on the campaign's shared account. Despite concerns from U.S. lawmakers regarding TikTok's Chinese ownership, the app's popularity among younger voters makes it a vital tool for political outreach. Former President Donald Trump also joined TikTok earlier this year, acknowledging the platform's influence while voicing concerns about its security. Since Biden's endorsement of Harris, TikTok has seen a surge of creative content from young users, celebrating her candidacy through memes and videos. Many of these posts highlight relatable moments from Harris's past speeches, resonating with Generation Z voters. Activists like David Hogg have also joined in promoting her campaign, emphasizing the excitement surrounding her candidacy. With approximately 41 million eligible Gen Z voters in the U.S., Harris's TikTok strategy aims to connect with this demographic, which played a crucial role in Biden's 2020 victory. By engaging with young voters on their preferred platform, Harris's campaign seeks to energize and mobilize a new generation of supporters ahead of the upcoming election.