New Lego-themed store opens in Sacramento, attracting fans of all ages

A new Lego-themed store, Bricks and Minifigs, recently opened in Sacramento's Greenhaven neighborhood, creating a buzz among Lego enthusiasts. This store offers a unique concept where customers can buy, sell, and trade used Lego sets, making it an exciting place for both collectors and casual builders alike. With shelves stocked with both new products and classic sets ranging from pirates to Harry Potter themes, Bricks and Minifigs caters to a wide array of interests. The grand opening of the store took place on Saturday, July 19, 2025, and many Lego fans of all ages attended to explore the offerings. Dylan Anderson, the general manager, noted that Legos have maintained their popularity for over eighty years, and this store is tapping into that enduring appeal. He emphasized the versatility and creativity involved in playing with Legos, stating, "Your imagination is the limit." The store features a community room where children and adults can engage in Lego-themed parties and classes, aiming to foster creativity while also teaching essential concepts in science and engineering. Additionally, the store plans to collaborate with local schools to integrate Lego into educational programs, using the toys to demonstrate principles such as tensile strength and longitudinal rigidity. This aspect highlights a modern approach to learning, making the store not just a retail location but a community hub for educational activities. The establishment of Bricks and Minifigs shows an effort to keep the Lego spirit alive through community engagement and educational initiatives, reaffirming the brand's significance in both recreational and educational spaces. The opening of Bricks and Minifigs comes at a time when the Lego market continues to thrive. Some Lego sets, particularly limited editions, have notably appreciated in value, with certain sets fetching more than a thousand dollars. This phenomenon has attracted collectors and fans eager to invest in and obtain rare items. The new store stands in a prime location at the Bel Air shopping center on Rush River Drive, ensuring accessibility for all Lego fans. The idea of building from simpler sets to complex constructions allows customers to craft their own memorable experiences with Legos, reinforcing the notion that play contributes significantly to personal development and creativity.