Sony launches affordable 65-inch Bravia 9 TV in Europe
- Sony initially planned to launch only the 75 and 85-inch Bravia 9 models in Europe, leaving out the 65-inch version.
- The 65-inch Bravia 9, priced at $2,999.99 in the U.S., is expected to offer a more affordable entry point for European consumers.
- The addition of the 65-inch model is a response to consumer demand and aims to enhance Sony's market presence in Europe.
On September 10, 2024, Sony announced the addition of the 65-inch Bravia 9 TV model to its lineup in Europe, addressing consumer demand for a more affordable option. Initially, the company had only planned to release the larger 75 and 85-inch models in the region, which left many potential buyers unable to access the advanced technology due to the high price points associated with these larger screens. The 65-inch model, known as the K-65XR90 in the U.S., is priced at $2,999.99, making it a more accessible entry point for consumers interested in the Bravia 9 technology. While the final pricing for the European market has yet to be confirmed, the expectation is that it will provide a cheaper alternative for those who have been eagerly awaiting its release. This move is seen as a response to the disappointment expressed by European AV fans who felt excluded from the latest advancements in Sony's flagship TV range. The introduction of the 65-inch model is likely to enhance Sony's market presence in Europe and cater to a broader audience, ultimately benefiting consumers who seek high-quality home entertainment options without the premium price tag of larger models.