TECNO and Lay Zhang Launch Film in Southeast Asia to Inspire Youth
- TECNO launched the "Unstoppable Start with a Single Step" campaign in June 2024, featuring Lay Zhang as its global brand ambassador.
- The campaign includes a film that showcases Lay's journey alongside the aspirations of Southeast Asian youth, emphasizing perseverance and determination.
- The partnership aims to inspire young individuals to pursue their dreams and embody the "Stop At Nothing" ethos.
In June 2024, TECNO announced Lay Zhang as its global brand ambassador, aiming to inspire Southeast Asian youth through the "Unstoppable Start with a Single Step" campaign. The initiative highlights the shared ethos of perseverance and determination between Lay and the region's young population, aged 15 to 35, who represent 23% of Southeast Asia's demographic. The campaign features a film that intertwines Lay's personal journey with the stories of young individuals in Southeast Asia, showcasing their relentless pursuit of dreams despite challenges. Lay, who gained fame as a member of the K-pop group EXO in 2012, emphasizes the importance of taking incremental steps towards success, as reflected in his latest album, "STEP." This partnership not only celebrates Lay's achievements but also aims to forge a deeper emotional connection with the youth, encouraging them to embrace their aspirations and embody the "Stop At Nothing" spirit.