Nov 4, 2024, 4:16 PM
Nov 4, 2024, 10:26 AM

Marks and Spencer Apologizes for Controversial Bra Ad Targeting Young Women

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Highlights
  • Marks and Spencer's advertisement for girls' bras provoked controversy among women's rights campaigners.
  • Critics, including Bev Turner, accused M&S of dehumanizing young women and prioritizing transgender individuals' feelings.
  • M&S apologized and confirmed the removal of the ad following the backlash.
Story

Marks and Spencer faced significant criticism for marketing a range of bras for 'young things', which many perceived as dehumanizing young women. Prominent women's rights advocates, including Bev Turner, argued that the retailer's advertising undermines the dignity of young females at a critical point in their development. M&S has a history of contentious decisions regarding transgender policies, such as allowing individuals who identify as women to access female changing facilities, which some campaigners believe endangers the safety of women and girls. In light of the uproar, a company spokesman acknowledged the misstep and confirmed that the contentious advertising poster would be removed.

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