Intelsat launches hybrid content service for Hearst Networks in EMEA

Intelsat has successfully launched a hybrid television content distribution service for Hearst Networks EMEA, enabling the delivery of channels like The HISTORY Channel HD and HISTORY2 HD across Europe. This service utilizes a combination of satellite and terrestrial IP networks to maximize reach, allowing content to be transmitted in over 18 languages with audio and subtitles. The hybrid model is designed to cater to the needs of various distribution mediums, including direct-to-home, cable, and IPTV. The partnership aims to enhance the visibility of Hearst Networks EMEA's flagship channels, which are crucial for engaging audiences in Central and Eastern Europe. By leveraging Intelsat's extensive satellite-terrestrial connection, the service can reach more than 16.5 million homes across cable, broadcast, and DTH platforms. This strategic move is part of Hearst's broader goal to serve affiliates and audiences effectively. Rhys Morgan, regional vice president at Intelsat, emphasized the importance of a single operator that can provide seamless connections across multiple technologies. This capability allows content providers to have visibility across the entire distribution network, ensuring that they can reach a larger audience. The collaboration reflects a growing trend among media companies to seek integrated solutions for content distribution. The launch of this service is a significant step in bridging the digital divide and enhancing content accessibility in the region. As Intelsat continues to innovate and expand its IP distribution portfolio, it positions itself as a leader in the digital transformation of the media industry, addressing the evolving needs of global media customers.