Nongshim to launch new products inspired by KPop Demon Hunters

In South Korea, on August 21, 2025, Nongshim, the country's leading instant noodle manufacturer, announced the upcoming launch of a product line inspired by the popular animated film 'KPop Demon Hunters.' This film, released in June 2025, quickly became a major hit on Netflix, garnering over 210 million views and becoming the second-most-watched film on the platform of all time. As the film revolves around a K-pop trio that secretly battles demons, its unique blend of K-Pop culture and Korean culinary references has resonated with a global audience. The new product line will include specially designed packaging for Nongshim's best-selling Shin Ramyun noodles and Shrimp Crackers, featuring beloved characters such as Rumi, Zoey, Saja Boys, and Derpy the tiger. Along with these classic items, the company is set to introduce a new Shin Toomba Sauce and cup noodles inspired by the fictional snacks enjoyed by the K-Pop group Huntrix within the movie. The launch aims to capitalize on the film's spike in popularity and the increasing global interest in Korean food and culture. Nongshim's decision to adapt its product offerings reflects a broader trend of integrating popular media into consumer goods, particularly in the context of the rising global K-Pop craze. By featuring characters from the film, Nongshim is not only tapping into the film’s success but is also affirming the cultural significance of ramen as a staple Korean food that is often showcased in various media. The company acknowledges that the film's portrayal of these food items significantly drove its partnership with the movie. The limited-edition products are expected to be available not only in South Korea but also in major markets across North America, Europe, Oceania, and Southeast Asia. This strategic distribution aligns with the film's attempt to expand its reach and influence, further elevating the cultural relevance of both the movie and the products inspired by it. As K-Pop and K-Food continue to gain traction globally, initiatives like this could become key drivers for companies looking to innovate and attract fans of both entertainment and cuisine.