Apple opens new stores in India before iPhone 17 launch

In India, Apple is significantly increasing its presence with the opening of two new retail stores in September 2025. The stores, Apple Hebbal in Bengaluru and Apple Koregaon Park in Pune, are set to inaugurate on September 2 and 4, respectively. This expansion coincides with the anticipated launch of the iPhone 17, which is scheduled for September 9, further emphasizing Apple's commitment to the Indian market. The company has been actively seeking to improve its footprint in the country, particularly with its recent introduction of the Apple Store app, enhancing customer shopping experiences. This strategic move aligns with Apple's ambition to establish itself as a key player in India's tech industry, where it recently achieved remarkable sales growth. In Q1 2025, the company recorded a 17% year-over-year increase in global PC market shipments, primarily fueled by the popularity of its M4 series Macs. Moreover, Apple claimed a 9.4% market share, placing it in the top five smartphone companies in India for the first time, signaling robust consumer acceptance. As part of this expansion, the new stores will also feature exclusive events, such as the Today at Apple sessions. Customers can participate in these sessions, and Apple is encouraging local engagement by offering downloadable exclusive wallpapers specifically designed for these stores, along with curated Apple Music playlists inspired by the local cultures of Bengaluru and Pune. This approach illustrates Apple's strategic focus on enhancing customer interaction and satisfaction in the region. Leading up to the iPhone 17 launch, which promises important upgrades including a thinner design and improved camera features in its Pro versions, Apple is setting the stage for a highly anticipated event. Apple CEO Tim Cook has hinted at the upcoming event being “awe-dropping,” suggesting that significant innovations are poised to be unveiled. The planned expansions and the launch strategies reinforce Apple's intention to solidify its market position and also cater to the growing demands of Indian consumers.