Samsung gives away freebies to boost Galaxy Z Fold 7 sales

In the competitive landscape of smartphones, Samsung has recently rolled out significant promotions to attract buyers in the United States as the hype surrounding Apple's iPhone 17 has begun to fade. On the verge of further establishing its market presence, Samsung is offering an exceptional deal on its latest Galaxy Z Fold 7, where customers will receive a free pair of Galaxy Buds3 Pro along with a free Galaxy Chromebook Go 14". This promotion, valued together at approximately £618 ($837.82), is noted to be rare and is indicative of Samsung's strategic move to capture the market share that Apple's recent launches may have temporarily diverted. Additionally, Samsung is also running promotions on its Galaxy S25 FE smartphone. Buyers of the S25 will receive a free Galaxy Watch 7 40mm, available until October 2nd, which further enhances the appeal of this purchasing option. To sweeten the deal, Samsung has introduced a new code, “FE5”, which provides an additional 5% discount on purchases made through its Samsung Shop app. However, there is a twist, as this discount cannot be stacked with another long-standing offer code, “APP5”, which similarly offers a 5% discount. Moreover, for tech enthusiasts looking for tablets, the Galaxy Tab S11 Ultra has incentives such as bundled Galaxy Buds 3 and a free keyboard cover when the checkout code “LIVEGIFT” is applied. Also, an additional 10% discount is available for users buying through the Samsung Shop app, using the code “NEW11”. As part of the tablet offers, purchasers are promised a one-year free subscription to Google AI Pro, which stands out compared to the six months provided with Samsung's flagship devices. The timing of these promotions seems strategic, aiming to gain ground as Apple's market share has experienced a decline from 56% to 49% following the summer of 2025. Simultaneously, Samsung’s market share has surged from 23% to 31%, marking a significant rise during the same period, according to Canalys, as reported by CNBC. Reports suggest that Samsung wants to leverage the excitement around its unique foldable technology and the new offers to entice Apple users during this pivotal period before a notified iPhone Fold launch. Thus, Samsung is keen to exploit any potential gap in the market and assert itself against Apple's typically robust sales figures and existing customer loyalty.