Trump"s campaign struggles against likable Kamala Harris in 2023

Since Kamala Harris entered the presidential race, polling has shifted in favor of the Democrats. A recent poll indicates that Harris leads Donald Trump among likely voters, with 52% supporting her compared to 46% for Trump. Additionally, Harris enjoys a more favorable impression, with 46% of respondents viewing her positively, while only 33% feel the same about Trump. This significant 13-point gap in likability is concerning for Trump's campaign, which is exhibiting signs of desperation. The Trump campaign's strategy appears to be focused on undermining Harris rather than improving Trump's own likability. As the election approaches, Trump's erratic behavior and shifting positions on key issues such as abortion and immigration suggest a frantic attempt to appeal to voters. The campaign's inability to foster a positive image for Trump has led them to target Harris instead, hoping to sway public opinion against her. The urgency of the situation is underscored by the stark contrast in favorability ratings. With just weeks remaining until the election, the Trump campaign recognizes that their path to victory hinges on diminishing Harris's appeal. The desperation is palpable, as they attempt to shift the narrative and create animosity towards the vice president. Ultimately, the effectiveness of this strategy remains to be seen. If the Trump campaign fails to instill negative sentiments about Harris, she is likely to maintain her lead and potentially secure a victory in the upcoming election.