Cerve raises £3.5 million to tackle food supply chain inefficiencies
- Cerve, a London-based start-up, was founded earlier this year to tackle inefficiencies in the global food supply chain.
- The start-up secured £3.5 million in seed funding from investors including SuperSeed, Zenith, Ponderosa, and The First Thirty.
- Cerve aims to revolutionize food supply chain practices to reduce food waste and improve overall efficiency.
In the growing landscape of food supply chain technology, Cerve, a London-based start-up, has made headlines by securing a £3.5 million seed funding round. Founded earlier this year by Dan Mazig, a serial entrepreneur, Cerve has set its sights on addressing the many inefficiencies in the global food supply chain, which remains largely manual and disconnected. The funding round was led by SuperSeed, a business-to-business software specialist, with other venture capital investors such as Zenith, Ponderosa, and The First Thirty also joining in. Cerve’s mission aligns with pressing global challenges such as food waste and food security. Research indicates that over one-third of globally produced food is wasted, largely due to outdated practices and inadequate visibility and traceability within supply chains. Cerve aims to digitize portions of this system, positing that a more data-driven approach is essential for building a sustainable and resilient food network. Dan Mazig, in discussing the company’s vision, emphasized that addressing the fragmented problems within the current food system requires innovative thinking and a commitment to faster and more effective solutions. He highlighted the critical need for data standardization and connectivity in revolutionizing the way the global food system operates. This perspective is echoed by Ferdinand Reynolds, a principal at SuperSeed, who described Cerve’s technological approach as groundbreaking, holding the potential to fundamentally reshape the industry. As Cerve prepares to publicly announce its seed funding, the implications of this investment could be significant. Acceleration in technology adoption may lead to reduced waste and enhanced efficiency in the food supply chain, ultimately addressing some of the most pressing food security challenges of our time. The company’s efforts might not only change the landscape for food distributors and retailers but may also ripple down to consumers, ensuring more food reaches plates rather than landfills.