Unknown coffee chain opens over 70 stores across the UK

In the UK, coffee enthusiasts are presented with a myriad of choices, thanks to an extensive range of chains and independent cafes. Among these, one lesser-known coffee chain, Esquires Coffee, has been operating for 25 years, emphasizing its presence in suburban areas rather than high-traffic urban centers. Stores are established in various locations, including Aylesbury, Caerphilly, Corby, Guildford, Windsor, as well as in London, Cardiff, and Dublin. This strategy has allowed Esquires to cultivate a loyal customer base that seeks a community café atmosphere rather than the fast-paced experiences offered in high street locations. Despite its growing popularity, the chain faces criticism on review platforms like Tripadvisor, where feedback varies significantly by location. For instance, a branch in Twickenham has garnered a commendable rating of four out of five stars, praised for its exemplary service and tasty offerings. Conversely, the Esher location is reported to have a low score of 2.5 out of five due to concerns about cleanliness, disorganization, and subpar service. On platforms like Facebook, the coffee chain fared better, with a notable 72% of reviewers expressing a willingness to recommend the establishment. Esquires Coffee's unique positioning is crucial in a market where many cafes struggle with the adverse effects of prolonged laptop usage from customers who order minimal items. Responding to these challenges, some café owners have implemented measures such as limiting Wi-Fi access to enhance profitability, as highlighted by an owner operating in Finchley Road, London. This owner has reported financial losses from unproductive laptop users occupying scarce seating while only purchasing inexpensive items like bottled water. The focus on suburban areas aligns with the evolving work culture, particularly amidst the growing trend of remote work. Esquires Coffee recognizes this shift and aims to cater specifically to individuals seeking a comfortable spot to work, socialize, or relax over quality beverages. This approach enables the chain to maximize customer spending over extended periods compared to more central locations, which tend to have higher foot traffic but lower dwell time and spending. In summary, Esquires Coffee continues to carve a niche in the competitive coffee market by focusing on less saturated suburban locations, appealing to a customer base that appreciates a local café environment as they adapt to new working habits.