Turning Point aims to expand with 10 new locations in just one year

In the United States, Turning Point, a breakfast and lunch restaurant chain, was launched in 1998 by Kirk Ruoff in Little Silver, New Jersey. The chain began with a focus on breakfast and lunch only, closing by 3 p.m. to provide a better work-life balance for its employees. With an objective of reaching a customer-friendly service atmosphere, Turning Point currently operates 29 locations, mainly company-owned, with plans to expand by adding 10 more restaurants within a year. It secured investment in 2019 from NewSpring Capital for capital growth and now owns 60% of the company, and expects NewSpring to end their involvement shortly after five years. Ruoff insists on focusing on fewer meals to ensure quality delivery, diverging from competitors that attempt to serve all three. The chain has also received positive reviews for its creative menu offerings, which appeal to both younger and older patrons. Ruoff aims to expand into new markets past New Jersey, having opened locations in Pennsylvania and Delaware, and is set to grow into Richmond, Virginia, and Boynton Beach, Florida. He anticipates that by the end of 2025, Turning Point will operate 40 locations totaling both corporate and franchises. Kirk Ruoff notes that the breakfast and lunch market remains fragmented, and he is optimistic about the increasing interest in Turning Point’s unique approaches. The company consistently relies on a strong management team for operational success and has never had to close a location in its 26 years of operation, showcasing its sustainability and ongoing growth potential.