Apple enhances iPhone 17 series with M14 OLED displays
- The iPhone 17 series will feature new M14 OLED panels across all models, enhancing display brightness and longevity.
- Mark Gurman suggests that the base iPhone 17 will not receive major upgrades compared to Pro models, but will still include minor enhancements.
- The new iPhone 17 Air is likely to appeal to consumers looking for modern design at a comparable price to the Pro models.
In March 2025, new reports revealed upcoming features of the iPhone 17 series, which is set to launch in the fall of the same year. Notably, these reports come from Bloomberg’s Mark Gurman, a well-regarded insider in tech journalism. The iPhone 17 models are expected to incorporate an M14 OLED display technology, known for improved efficiency in the blue-emitting layer. This advancement contributes to a drastic increase in brightness, with levels rising by 30% compared to older models, namely, the M13 panels. Additionally, the M14 technology enhances the lifespan of the displays, signaling a significant step forward for Apple’s smartphone offerings. Each model in the iPhone 17 series, including the all-new iPhone 17 Air, will leverage this display technology, which marks a departure from standard practices where only higher-end models received such improvements. Alongside these display upgrades, reports indicate small enhancements to the rear camera capabilities of the base iPhone 17 model, although major changes are reserved for Pro versions, maintaining a trend Apple has followed in previous releases. As for the display features, the introduction of ProMotion technology to non-Pro models this year reflects a shift intended to provide better user experiences through smoother scrolling and animations. Gurman emphasizes that while the base models will see slight upgrades, consumers seeking the latest features may want to consider the iPhone 17 Air, which is anticipated to offer an appealing design at a lower price point. Overall, this fall’s iPhone launch is expected to be exciting, with potential shifts in consumer preferences as users evaluate the value of upgrading to the Air model versus staying with Pro versions. Apple's approach appears to cater to a wider audience while still prioritizing quality in their flagship products.