Apple Event 2024: Unveiling iPhone 16 Pro with SmallRig Innovations

On September 10, 2024, Apple unveiled the iPhone 16 Pro during a product launch event in Cupertino, California. Alongside this release, SmallRig introduced the FilMov Lightweight Photography Case Kit specifically designed for the iPhone 16 Pro. This innovative case enhances the shooting experience by providing improved grip and control, as well as options for attaching external lenses and filters. The case is compatible with various MagSafe chargers, ensuring convenience for users. A highlight of the event was a behind-the-scenes clip from The Weeknd's music video for "Dancing in the Flames," which was filmed using the iPhone 16 Pro and SmallRig's All-in-One Video Kit. This collaboration showcases the capabilities of the iPhone 16 Pro in professional cinematography, emphasizing the importance of mobile technology in creative industries. The All-in-One Video Kit has been recognized as the Best iPhone camera grip in 2024, making it a popular choice among content creators. SmallRig's phone cage series has been featured at Apple's events for three consecutive years, demonstrating its growing significance in the mobile filmmaking community. The latest version of the video kit, co-created with renowned videographer Brandon Li, enhances the iPhone's digital stabilization, allowing for smoother and more cinematic footage. This development reflects the increasing demand for high-quality mobile video production tools. Overall, the collaboration between Apple and SmallRig highlights the evolving landscape of mobile filmmaking, making it more accessible for ordinary creators to produce professional-quality videos with their smartphones.