Empire Life Launches New Segregated Funds in Canada on Oct 28, 2024

On October 28, 2024, in Kingston, Ontario, The Empire Life Insurance Company announced the launch of six new segregated funds under its Guaranteed Investment Fund (GIF) contract. This new suite is designed to offer Canadian investors increased investment choices tailored for various financial goals and risk tolerances. Among the introduced funds are portfolios managed in collaboration with Vanguard Investments that include Conservative Income, Conservative, Balanced, and Growth ETF Portfolios, as well as a fund focused on U.S. market innovation, the Empire Life American Growth GIF. These offerings are crafted to enhance exposure to dynamic sectors while maintaining a focus on quality and risk management. Additionally, the Empire Life Purpose Global Bond GIF will invest in a global bond ETF, aiming for greater diversification in the fixed-income space as global interest rates fluctuate. According to Steve Pong, Empire Life's Senior Vice-President, this initiative reflects their commitment to providing efficient and cost-effective investment solutions for Canadians looking to secure their financial future. Alongside six segregated funds launched in the previous spring, these additions reinforce the company’s aim to help investors with tailored options for long-term financial strategies. Empire Life's strategy not only aims to innovate in investment offerings but also emphasizes protection for users' legacies, ensuring a seamless transition of wealth to beneficiaries. Empire Life's overall aim is to respond to changing market conditions and investor needs, facilitating better financial planning opportunities for Canadians amidst an evolving economic landscape.