China allows visa-free entry for millions to boost tourism

In December 2023, China announced a significant expansion of its visa-free entry policy, allowing citizens from 74 countries to enter the country without a visa for up to 30 days. This policy shift is part of the government's ongoing efforts to rejuvenate its tourism sector, which had been severely impacted by the COVID-19 pandemic. The National Immigration Administration reported over 20 million foreign visitors entered China visa-free in 2024, a notable increase compared to the previous year. Notably, European countries including France, Germany, and Italy were among those added to the visa-free list. The announcement follows a gradual lifting of COVID-19 restrictions, leading to the reopening of China's borders to international tourists in early 2023. The rebirth of tourism has coincided with a growing interest from European travelers, who now make up a more significant portion of the clientele for travel companies and tour operators. Despite the favorable news for many, the policy does have exceptions. High-income countries including the United Kingdom and the United States are notably absent from the visa-free entry list, which could hinder the flow of visitors from these regions. Travel experts have pointed out that while domestic tourism continues to dominate, the influx of international visitors is set to increase with the new visa policies in place. Compared to 2019, when approximately 31.9 million international tourists visited China, the country recorded only 13.8 million visitors in 2023. With these changes aimed at enhancing tourism, local companies expect a substantial boost in bookings, especially during peak travel seasons. The government’s decision to allow visa-free entry is touted as a move to revitalize tourism by reducing barriers for travelers, an initiative that aligns with broader economic and soft power strategies. Observers note widespread enthusiasm among travelers, who express relief at the reduction of the visa application burden, especially for families traveling with children. Many in the tourism sector see this as a game-changer that could restore China’s standing as an appealing destination for global tourists. Travel agencies in the region have already begun to report a surge in inquiries and bookings, indicating a robust demand for travel to China. Overall, the newly eased restrictions have received positive feedback from international travelers and tour operators, signifying an optimistic outlook for China’s tourism market as it strives to recover from pandemic-era setbacks. These moves reflect a broader trend in the international tourism landscape, as countries adapt their policies to remain competitive and attract visitors in the post-pandemic world.