Sep 7, 2024, 5:00 AM
Sep 7, 2024, 5:00 AM

The rise and fall of self-service checkouts

Provocative
Highlights
  • Self-service checkouts were designed to streamline the shopping process but have faced criticism for being unwelcoming, especially for older shoppers.
  • Retailers have seen a rise in shoplifting incidents, with theft rates at a 20-year high, partly due to the challenges posed by self-checkout systems.
  • Experts suggest that the economic advantages of self-service checkouts are limited, leading to a reconsideration of their role in retail.
Story

Self-service checkouts were introduced in the 1980s to enhance the shopping experience by allowing customers to check out quickly. However, recent trends indicate a decline in their popularity, particularly among older shoppers who find them intimidating and lacking in social interaction. A study revealed that one in four older consumers feel that self-service checkouts are unfriendly, highlighting the need for human connection during shopping. Retailers have also reported a significant increase in shoplifting, with theft rates reaching a 20-year high, partly attributed to the inadequacies of self-checkout systems. Experts argue that the economic benefits of self-service checkouts are minimal, as they require adequate staffing to prevent errors and abuse. The rise of 'middle-class shoplifting' has emerged as a consequence of reduced service levels, prompting retailers to reconsider the balance between technology and customer service. As retailers like Asda and Morrisons acknowledge the drawbacks of self-checkouts, there is a growing sentiment that a return to more traditional checkout methods may be necessary to meet customer needs and enhance the shopping experience.

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