Currys launches campaign to combat phone snatching in London

In recent months, Currys, the UK's largest electrical retailer, has raised awareness about a concerning trend in central London: phone theft. This initiative primarily focuses on areas like Oxford Street, where pedestrians are at high risk for phone snatchings. To combat this wave of thefts, Currys has launched a campaign characterized by bold pavement markings that aim to remind people to keep their mobile devices hidden and to stand clear of the kerb. The campaign, titled ‘Mind the Grab,’ is designed to help mitigate the issue of thefts, which statistics show have escalated alarmingly. In 2024, it was revealed that approximately 34,203 mobile phones were stolen in Westminster, equating to an alarming rate of 94 phones stolen each day. This spike in mobile phone thefts has contributed to widespread public concern, with 77% of the British population regarding phone snatching as a significant issue, a figure that rises even higher in major cities like London. The criminal tactics have notably evolved, with many thefts now executed by thieves on mopeds or e-bikes, making it increasingly difficult for victims to protect their possessions. The ease with which criminals can snatch devices has necessitated urgent action. Currys, along with the support of Westminster Council and police, emphasizes that phone theft is disruptive and invasive, affecting individuals in many facets of their lives. Ed Connolly, chief commercial officer at Currys, expressed his concerns by stating that the impact of phone theft extends beyond just losing a device; it can sever crucial connections to family and friends and disrupt daily life. Recognizing this, the Mind the Grab campaign includes educational elements; customers purchasing phones will receive safety tips on staying vigilant while using their technology in public. Furthermore, Currys staff in the Oxford Street branch have undergone specialized training to assist victims of phone thefts. This training includes guiding affected customers on how to report the thefts and access help, such as cancelling bank cards and contacting police authorities. This multifaceted approach is not only about prevention but also ensuring that victims receive adequate support when such incidents occur. The campaign aims to foster a sense of community vigilance and encourage members of the public to report suspicious behavior, thereby contributing to an overall safer environment in one of London’s busiest commercial districts.