Chattanooga gets a second Cúrate MedAesthetics location amid growing demand

In Chattanooga, Tennessee, on December 11, 2024, Advanced MedAesthetic Partners (AMP) announced the opening of a second location for its medspa brand, Cúrate MedAesthetics. This expansion marks a significant milestone for the company, reflecting not only the success of the Cúrate brand but also the growth potential within the medspa market. Cindy Wilson, a key figure at Cúrate, expressed her enthusiasm for the new location, emphasizing the trust and loyalty of their clients as a driving force behind this expansion. AMP's Chief Executive Officer, Nicole Chiaramonte, reiterated that the growth of Cúrate signifies more than the addition of a new facility; it illustrates the fruitful results that come when entrepreneurial spirit is backed by effective operational support. AMP provides specialized assistance in areas such as marketing, finance, human resources, and information technology. This collaborative approach allows practices like Cúrate to concentrate on delivering top-notch aesthetic care while AMP manages the business complexities. The investment model adopted by AMP highlights its commitment to supporting practices that align with their vision, ensuring sustainability and quality care in the aesthetic medicine field. Meanwhile, Leon Capital Group, the parent company of AMP, operates as a family holding company with a diversified asset portfolio across various sectors, including healthcare and technology, with an impressive management of $10 billion in private capital. Their unique model distinguishes Leon from a traditional private equity fund by focusing on long-term investments and active business development while promoting entrepreneurial initiatives in the healthcare domain. This expansion is expected to positively influence the local economy, creating jobs and bringing enhanced medspa services to the area, ultimately benefiting the wider Chattanooga community.