NBA Rejects Warner Bros. Discovery's Bid, Partners with Amazon for $1.8 Billion Deal

In a significant move, the NBA has turned down Warner Bros. Discovery's (WBD) attempt to match Amazon Prime Video's $1.8 billion annual offer to broadcast its games. This decision sets the stage for a potential legal confrontation between the league and WBD, which has been a long-standing partner of the NBA. The NBA's new 11-year agreement with Amazon is part of a broader strategy that includes lucrative deals with NBCUniversal and Disney, totaling $77 billion. WBD expressed disappointment over the NBA's decision, arguing that it undermines the loyalty of fans who have supported their extensive coverage through platforms like TNT and Max. The media company has indicated that it may pursue legal action, claiming a misinterpretation of contractual rights regarding future seasons. WBD executives have hinted at a lawsuit if the NBA does not accept their matching offer. NBA Commissioner Adam Silver emphasized that the new media agreements will enhance the accessibility of NBA games for fans both domestically and internationally. The partnerships will allow for a diverse distribution of content across various platforms, including Prime Video, NBC's Peacock, and ESPN's upcoming direct-to-consumer service. Disney will maintain key broadcasts, including the NBA Finals and Christmas Day games. As the NBA navigates these new agreements, the future of TNT's "Inside the NBA" remains uncertain, with host Charles Barkley expressing concerns over WBD's handling of the situation. Barkley has announced plans to retire next year, coinciding with the expiration of TNT's NBA broadcast rights.