National Lottery introduces strict retailer rules for player protection
- Allwyn has implemented a new limit of 10 scratchcards per purchase in retail shops to enhance player protection.
- This change is part of a broader initiative to promote responsible gambling and follows engagement with over 40,000 retailers.
- The introduction of purchasing limits marks a significant step in the UK’s approach to lottery sales and aims to minimize excessive play.
In February 2024, Allwyn became the operator of The National Lottery in the UK and has since implemented new regulations aimed at enhancing player protection. As part of these measures, a limit has been introduced that restricts the purchase of National Lottery scratchcards to a maximum of 10 at a time in retail shops. This initiative is designed to prevent excessive gambling and promote responsible play among consumers. The decision follows an extensive engagement program with over 40,000 retailers to raise awareness about the new rules and support responsible gambling practices. Allwyn's spokesman noted that the majority of players already purchase fewer scratchcards than the new limit, indicating that the change is a proactive step towards safeguarding players. The new purchasing limit aligns with existing restrictions for online retailers, marking a significant shift in the approach to lottery sales in the UK. This is the first time such limits have been enforced across the country, reflecting a growing commitment to responsible gambling and the protection of players.