Shaquille O'Neal launches innovative AI assistant with Carvana
- Shaquille O'Neal partners with Carvana to create Shaqbot, an AI tool for car shopping.
- Shaqbot uses O'Neal's personality to make online car buying more informative and fun.
- This collaboration enhances the customer experience and reflects O'Neal's commitment to technological innovation.
In May 2025, Shaquille O'Neal announced a new partnership with Carvana to launch an innovative AI assistant named Shaqbot, aimed at enhancing the car-buying experience. The announcement took place during a press conference held by O'Neal, who highlighted his long-standing admiration for Carvana and its ease of use in simplifying car purchases. Shaqbot is designed to provide customers with personalized assistance throughout their online car-buying journey, incorporating O'Neal's distinctive voice and charm to make the process both informative and entertaining. Ryan Keeton, Carvana's Chief Brand Officer, expressed enthusiasm about collaborating with O'Neal, considering him a perfect fit for a company dedicated to improving customer experience. The partnership will not only feature Shaqbot on Carvana’s microsite, Shaqvana.com, but it also aims to connect O'Neal further with consumers by showcasing a selection of vehicles dubbed