Samsung unveils advanced AI-powered TVs to enhance viewing experience
- Samsung Electronics launched its 2025 TV lineup featuring Neo QLED, OLED, and Lifestyle TVs emphasizing consumer preferences.
- The new models integrate Samsung Vision AI technology providing intelligent and intuitive user experiences.
- This launch signifies Samsung's dedication to enhancing family entertainment and maintaining device longevity with regular updates.
In May 2025, Samsung Electronics launched its latest TV lineup, featuring Neo QLED 8K, Neo QLED 4K, OLED, and Lifestyle TVs, highlighting its commitment to enhancing viewer experiences. These innovations are designed to cater specifically to consumer preferences, particularly in Singapore where technology is increasingly valued for its personal touch. A standout feature of this lineup is Samsung Vision AI, which provides intelligent, intuitive, and seamless screen experiences across the new models. Vision AI allows Samsung TVs to adapt to their environment and user preferences, transforming them into smart companions that enhance entertainment while simplifying interactions and seamlessly fitting into connected lifestyles. Additionally, Samsung announced a significant commitment to customer support, providing up to seven years of OS upgrades for its devices. This move aims to extend device longevity and ensures that users' investments remain relevant as technology evolves. The company, known for its innovation, also reassured customers that all TVs will receive regular security updates for at least three years after launch, prioritizing digital safety amid emerging threats. Moreover, Samsung's introduction of The Frame Pro adds an artistic dimension to the lineup, merging technology with the art world. The Frame models, including the new Pro version, now feature access to the Samsung Art Store, which offers artwork from acclaimed artists, museums, and galleries, enhancing the aesthetic value of these devices. To complement the advanced visual technology, Samsung has also launched a new series of soundbars equipped with AI-driven features, designed to elevate home audio experiences. The HW-QS700F soundbar provides versatile audio solutions with advanced technology. Samsung is also offering appealing pre-order incentives, such as a free Galaxy Watch 7 with eligible TV purchases, aiming to enhance customer engagement and satisfaction with their product offerings.