CNN plans to promote Kaitlan Collins amid ratings struggles
- CNN's leadership is discussing appointing Kaitlan Collins as the Chief White House Correspondent.
- Collins has experienced declining viewership ratings since the recent election.
- If finalized, this move could mark a significant shift in CNN's coverage strategy regarding the Trump administration.
In recent weeks, CNN has been deliberating a significant change within its ranks, specifically regarding primetime anchor Kaitlan Collins. The network's executives, including CEO Mark Thompson, are evaluating the possibility of appointing Collins as the Chief White House Correspondent, a move that would require her to relocate her New York-based show to Washington, D.C. This deliberation comes amid decreasing viewership numbers for her program, which averaged between 565,000 to 430,000 total viewers since the recent election. Beyond mere viewership, this decision aligns with the network's strategic direction to curb expenses and reinforce its coverage on Trump’s administration. As the network grapples with its future during another Trump tenure, it also aims to balance a diverse set of stories outside of the political centerpiece.