Costco shoppers rejoice as new lager hits shelves
- Costco shoppers have reported sightings of a new Kirkland Helles-style lager beer brewed by Deschutes Brewery.
- The beer has received positive reviews for its 'malty nutty' flavor profile and won a gold medal at the 2023 Great American Beer Festival.
- This new lager aims to improve Costco's beer reputation after a previous light lager was poorly received.
In recent weeks, Costco shoppers in the Pacific Northwest have been buzzing about a newly introduced Kirkland Helles-style lager. This beer, brewed by Deschutes Brewery based in Bend, Oregon, has generated excitement among beer enthusiasts. According to posts on Reddit, many users have reported seeing the new lager for sale at various Costco locations, which indicates a positive reception across different regions. The lager features an impressive flavor profile described by users as 'malty nutty,' with some even dubbing it an 'amazing beer' on the Untappd platform. Notably, this new Kirkland lager is already being recognized for its quality, having won a gold medal at the 2023 Great American Beer Festival. Users have highlighted its availability in different formats, including a 12-pack priced at $13.99 and a case of 24 cans available for $28, appealing to various consumer preferences. This development comes as Costco aims to elevate its beer offerings after the disastrous reception of its previous mass-produced light lager. Many beer drinkers criticized that earlier product, pointing out that it had some of the worst reviews historically on platforms like Untappd. Users shared anecdotes of needing to make emergency beer runs during parties because guests refused to drink the light lager. In contrast, the new Kirkland lager seems poised to revitalize Costco's beer selection and restore faith in its brand among customers. As word spreads about the newly launched lager, consumers are eagerly seeking it out. Some locations have reported sporadic availability, creating a sense of urgency for those wanting to sample this promising new product. Enthusiasts are hopeful that this lager will become a permanent fixture on Costco shelves, signifying a positive turn in the company's foray into beer production. All in all, the anticipation surrounding the Kirkland lager not only underscores its potential popularity but also represents Costco's commitment to improving its beer selections after past missteps.