How a Video Store Job Shaped Ted Sarandos' Career

Ted Sarandos, co-CEO of Netflix, shared insights from his career journey during an interview on Bloomberg TV. Initially aspiring to be a journalist, he worked at a video store in Arizona, where he developed a deep knowledge of films while managing the store. His expertise led to a unique revenue-sharing deal in the home-video distribution business, which caught the attention of Netflix co-founder Reed Hastings. This connection ultimately propelled him into a significant role at Netflix, which has since transformed the entertainment industry. Sarandos emphasized the importance of prioritizing the audience in content creation, a principle he learned from his friendship with the late Tony Bennett. He aims to be remembered as someone who always put the audience first in his work at Netflix.