Dec 14, 2024, 12:00 AM
Dec 14, 2024, 12:00 AM

Will the English countryside charm New Yorkers in this new installation?

Provocative
Highlights
  • The installation features a 2,000 square-foot hedge maze and a heated outdoor alcove with a gastropub-style menu.
  • Seasonal cocktails and unique beverages are offered to guests in this immersive experience.
  • Hedge and Hearth exemplifies The Standard's commitment to interactive and whimsical hospitality in New York City.
Story

In the heart of New York City, on December 14, 2024, The Standard, High Line Hotel introduced its new installation named Hedge and Hearth. The installation draws inspiration from the picturesque British countryside, featuring a 2,000 square-foot hedge maze, designed to immerse visitors in a whimsical environment. The maze leads to a cozy, heated outdoor alcove, which offers a diverse gastropub-style menu overseen by Chef Frederick Aquino. With seasonal cocktails like the vodka-lemon spritz and unique alcohol-free beverages crafted with fresh ingredients, the installation aims to create a playful dining and social experience. The hotel further enhances the British-themed experience with curated programming throughout the season. Every weekday afternoon, Hedge and Hearth hosts a 'Spill the Tea' happy hour for guests to relax and enjoy. On weekends, the atmosphere heats up with special DJ sets, drawing in crowds eager for entertainment. This interactive experience is designed to not only please the palate but also engage visitors with hidden prizes and playful symbols scattered throughout the maze, tapping into the essence of art and interaction. The establishment also promotes additional lively activities throughout The Standard, East Village, where unique festive activations are available. These include a holiday photo pop-up organized by Magnum Photos, a traditional Italian Feast of the Seven Fishes on Christmas Eve, and regular themed games nights like Not Your Standard Bingo, which feature pop culture references and encourage guests to come in costume. With these offerings, The Standard is committed to welcoming diverse crowds and ensuring there's something for everyone. By transitioning these vibrant events and pop-up installations into the hotel’s offerings, The Standard demonstrates a commitment to creating engaging experiences that connect with the cultural zeitgeist. The Hedge and Hearth installation, with its blend of culinary artistry and immersive design, positions the hotel as a pivotal player in New York City's ever-evolving landscape of hospitality and entertainment.

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