Martha Stewart promotes Pure Leaf Tea's convenience in new campaign
- Martha Stewart's new campaign with Pure Leaf Tea, 'Martha's Little Helper,' was launched on September 18.
- The campaign features humorous ads and introduces a limited edition tea that aligns with Stewart's personal preferences.
- Stewart emphasizes the tea's quality and convenience, encouraging consumers to try it through a contest running until October 16.
Martha Stewart has partnered with Pure Leaf Tea to promote its new campaign, 'Martha's Little Helper,' which emphasizes the quality and convenience of the tea. The campaign, launched on September 18, features humorous digital ads showcasing Stewart discovering bottles of tea in various unexpected places around her home. She highlights the tea's unique brewing process, which avoids common residues found in traditional tea bags, ensuring a clear and flavorful beverage. Additionally, a limited edition of the tea, crafted to reflect her personal preferences, has been introduced, containing no sugar and minimal citric acid. A contest is also running until October 16, encouraging consumers to try this new version of the popular tea brand. Stewart's involvement is rooted in her genuine appreciation for the product, as she only endorses items she enjoys, reinforcing her credibility as a lifestyle icon.