OWC reveals innovative storage solutions at NAB 2025

On April 2, 2025, Other World Computing (OWC) announced its participation in the National Association of Broadcasters (NAB) show, scheduled to take place from April 5 to April 9, 2025, at the Las Vegas Convention Center in the United States. The company aims to showcase its latest high-performance storage and connectivity solutions, which are particularly targeted towards creative and business professionals in the media and entertainment industries. OWC's booth, SUL2, will feature an impressive lineup including the OWC ThunderBlade X12, a professional-grade Thunderbolt 5 Shuttle RAID designed for media production professionals. This cutting-edge storage solution offers a capacity of up to 96TB and is engineered for rapid data transfer speeds that can handle demanding video workflows, from 4K footage to higher resolutions like 12K RAW video and virtual reality content. In addition to the ThunderBlade X12, OWC will exhibit its extensive range of products, including Atlas Memory Cards and Readers, external drives, shared storage solutions, and innovative connectivity options. The offerings are designed to meet the diverse needs of professionals in the broadcast and media sectors, focusing on reliability and high performance that can withstand complex shooting situations. OWC's ThunderBay 8, an external storage RAID solution with a capacity of up to 192TB and speeds of 40 Gb/s, along with the ThunderBay Flex 8, which supports up to 200TB and delivers 1700MB/s speeds, will be featured prominently in their presentation. This versatility allows users in digital imaging, visual effects, and video editing to adapt their storage solutions as their needs evolve over time. An emphasis on user-friendly features, such as bus-powered operation and built-in convenience cables, underlines OWC's commitment to enhancing workflow efficiency for their customers. The company also foresees collaboration opportunities and technological advancements through its partnerships, notably with Intel, which will provide support in delivering high-speed, reliable performance tailored to the demands of video editing and creative professionals. Throughout NAB 2025, OWC plans to engage directly with attendees, which includes feedback on what tools and technologies can further empower them in their work. Various presentations and events will also be available, alongside the showcase of OWC products in partner booths, augmenting its presence at this significant industry event.