Saudi Arabia's tourism growth leads G20 in 2024

Saudi Arabia has achieved remarkable growth in its tourism sector, as highlighted by a 73% increase in international tourist arrivals during the first seven months of 2024 compared to the same period in 2019. This surge is attributed to the Kingdom's ambitious tourism strategy under Vision 2030, which aims to diversify the economy and position Saudi Arabia as a global tourism hub. The success of this strategy is evident in the welcoming of 109 million tourists in 2023, setting a target of 150 million annual visitors by 2030. The Kingdom's robust visa facilitation program, including an expanded e-visa scheme, has played a crucial role in attracting millions of international tourists. Additionally, significant investments in transformative projects such as the Red Sea Project, NEOM, and Diriyah have reshaped the tourism landscape, enhancing Saudi Arabia's appeal to travelers seeking unique experiences. These initiatives are not only boosting visitor numbers but also contributing to the economic impact of tourism in the region. Saudi Arabia's commitment to sustainable tourism and responsible development has garnered recognition from global tourism bodies, including the UN Tourism and the World Travel & Tourism Council. The Ministry of Tourism is actively collaborating with international organizations to ensure that growth aligns with the UN's Sustainable Development Goals, promoting inclusive growth and environmental stewardship. Overall, Saudi Arabia's tourism success story serves as a model for other destinations aiming to enhance their tourism sectors. The combination of strategic investments, innovative policies, and a focus on sustainability is proving effective in driving growth in a competitive global market.