Costco switches to Coca-Cola products in food courts

In July 2023, the transition of Costco’s food courts from Pepsi to Coca-Cola beverages commenced across various locations, signifying a significant change for the retailer known for its food offerings. This decision was confirmed by The Coca-Cola Company, as they noted that the rollout began at the beginning of the month, with complete implementation expected by fall 2023. The change had been anticipated by many, as Costco's Chief Executive Officer, Ron Vachris, had previously announced in January that the company would reinstate Coca-Cola into their food court fountain service. This strategic move aligns with Costco's broader business initiatives. As food courts are one of the ancillary services that attract customers to Costco warehouses, the switch is expected to bolster customer satisfaction and drive more frequent visits to the store. Announcing this change during President Donald Trump's claims about Coca-Cola potentially moving to cane sugar instead of high-fructose corn syrup also added a layer of interest for consumers, although Coca-Cola has not confirmed these discussions. The transition is noteworthy given that Costco had offered Pepsi products since 2013, marking nearly a decade with the soda giant. The anticipation among members and fans of Coca-Cola has been palpable on social media, with many users sharing their excitement through posts featuring Coca-Cola cups at food court locations, highlighting the popularity of the change. As of now, Costco operates 908 warehouses globally, with a significant portion located in the United States. Plans are in place for continued expansion, with expectations to reach 914 locations by the end of its fiscal year. This change emphasizes Costco’s commitment to adapt its business models according to customer preferences and market trends, ensuring that members maintain a good experience at its renowned food courts.