TUI launches largest-ever tour collection for Summer 2026

In a significant development for the travel industry, TUI UK & Ireland announced its largest-ever collection of tours, featuring 60 global itineraries for Summer 2026. This announcement follows a remarkable 77 percent increase in tour bookings for Summer 2025, indicating a growing demand for guided travel experiences. The collection aims to offer a diverse array of immersive experiences, catering to various travel interests. These experiences include city tours, private journeys, and self-drive adventures, expanding the traditional tour holiday format to include additional options. One of the innovative offerings is TUI's Tour & Stay package, allowing travelers to combine adventure tours with relaxing beach stays at sun-and-sand destinations. TUI's commercial director, Phillip Iveson, expressed excitement over the new collection, which aims to create unique travel experiences that blend adventure with relaxation. He emphasized the goal of enabling travelers to connect with the places they visit while enjoying quality service. Among the standout offerings is the Best of Malaysia Private Tour, a notable first for TUI in this destination, and designed for those seeking a more personalized experience with an English-speaking guide. Other notable itineraries include an Italian adventure with guided visits to iconic sites such as Mount Vesuvius and Pompeii, featuring local culinary experiences. Likewise, the Thailand tours guide travelers through key locations like Bangkok and Chiang Mai, providing unique experiences such as an overnight train journey. In addition to these offerings, the Kenya tour package includes six game drives and an overnight stay at the popular Salt Lick Safari Lodge, allowing guests to view elephants from their accommodations. With the introduction of these new tours, TUI is positioning itself to cater to the evolving preferences of travelers, promising a blend of adventure and relaxation, underscoring the increasing interest in immersive travel experiences as the holiday market continues to evolve.