Jan 6, 2025, 12:00 AM
Jan 6, 2025, 12:00 AM

Samsung reveals stretchable screen that could change everything

Highlights
  • Samsung showcased a range of innovative displays including stretchable and bendable screens at CES 2025.
  • The company presented the first 27-inch ultra-high definition OLED display, and a prototype of a 5K OLED display.
  • These advancements highlight Samsung's leadership in OLED technology and set the stage for future developments in display capabilities.
Story

The 2025 Consumer Electronics Show, taking place in Las Vegas, has become a showcase for innovative display technologies, with Samsung unveiling a range of cutting-edge products. Among the highlights was a stretchable screen that can physically bulge out from a flat surface, demonstrating the company's advancements in OLED technology. This reveal comes amid a growing trend where OLED is recognized as the default technology for devices such as laptops and tablets, marking a significant shift in display manufacturing practices. In addition to the stretchable screen, Samsung displayed bendable screens designed to conform to automotive interiors, including a dashboard display that utilizes Flex Magic Pixel technology to optimize the viewing experience by masking parts of the screen based on the angle from which it is viewed. This technology effectively enhances the usability of dashboards and other curved displays, showcasing how flexible screen design is being integrated into consumer products. Samsung's commitment to pushing the boundaries of display technology was also evident with the launch of what they claim is the world’s first 27-inch ultra-high definition (4K) OLED display. This screen features a high pixel density of 160 pixels per inch. Additionally, a prototype of a 5K 27-inch OLED display with an even denser pixel configuration of 220 pixels per inch was showcased, demonstrating the company’s efforts to significantly improve image sharpness and quality. The company also introduced the first 18.1-inch foldable screen, designed to combine the functionality of two standard tablet-sized devices into one flexible display. Furthermore, Samsung's advancements in television displays include increasing the brightness of its 2025 QD-OLED models to an unprecedented 4,000 nits, representing a marked improvement over previous years. This substantial increase in brightness positions Samsung's OLED technology as a leader in the high-end television market, further solidifying its dominance in the industry.

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