Shenyang launches ice and snow season amid calls for sunlit warmth in winter

On December 8, 2024, the Ice and Snow Season commenced in Shenyang, China. This event is themed "Seeking Physical and Mental Pleasure from Sunlit Warmth Amidst Snow" and aims to enhance the city's appeal as a winter tourism destination. The launch serves to fuel the development of the "Ice and Snow Economy," offering diverse recreational activities throughout the season to attract domestic and international visitors who are looking for affordable winter experiences. With more than 300 activities planned under various themes, such as Snow and Lantern and Snow and Friends, Shenyang seeks to create a festive atmosphere at significant winter recreational sites. The initiative not only aims to provide enjoyment during the winter months but also to prepare for the upcoming 15th National Winter Games in 2028, making the city a crucial player in the competitive sports tourism sector. The focus on creating a vibrant winter environment indicates a proactive approach to drawing in winter sports enthusiasts. The event is organized by several local government departments and includes a range of activities such as the Chinese Men's Ice Hockey Professional League and the National Youth Ski Challenge. Other attractions include the Ice Dragon Boat competition and the Ice Sailing Festival. Furthermore, the event aims to integrate winter sports with wellness offerings, showcasing local spas, bathhouses, and an array of culinary experiences throughout the season. The overarching goal is not only to enhance Shenyang's brand image with the slogan "Shenyang, the place people yearn for" but also to position the city as a central hub for international tourism in Northeast Asia. This seasonal event represents a strategic effort to elevate the city's profile and solidify its importance in the global winter tourism landscape.