Kendall-Jackson Partners with NBA Teams in October 2024

In Sonoma County, California, Kendall-Jackson Winery has announced new multiyear partnerships with the NBA teams Sacramento Kings, Orlando Magic, and Phoenix Suns as of October 24, 2024. This marks a significant expansion of their relationship with the NBA following their earlier partnership with the Golden State Warriors. The collaboration will enhance game-day experiences at these arenas through the provision of premium wine offerings, creating a unique blend of basketball excitement and fine wines. Kendall-Jackson plans to establish a premier space named 'Cellar 82 by Kendall-Jackson' in the Golden 1 Center for the Kings and introduce wine bar carts throughout the venue to elevate fan experiences. Additionally, the Kia Center for the Orlando Magic will feature branded bars serving Kendall-Jackson wines, with the winery also engaging in local philanthropy by supporting the 2025 Orlando Wine Festival & Auction. At Footprint Center, home to the Phoenix Suns, fans will have access to various Kendall-Jackson wines, enhancing their game experience in a modern and vibrant atmosphere. To celebrate the partnerships, Kendall-Jackson has launched a nationwide sweepstakes, providing fans a chance to win tickets to the 2025 NBA All-Star Game. Through these partnerships, Kendall-Jackson aims to deliver memorable experiences to basketball fans while reaffirming its commitment to sustainability and quality in wine production. This initiative represents a proactive effort to integrate premium wine culture into the realm of professional sports, fostering a deeper connection between the brand and sports enthusiasts.