Samsung offers $550 for Galaxy S25 Ultra buyers with new trade-in deal

In the United Kingdom, Samsung introduced a new promotion for its Galaxy S25 Ultra on April 14, 2025, coinciding with Google’s Pixel 9a launch. This campaign includes a giveaway of a free pair of Galaxy Buds 3 Pro, valued at approximately £219/$285.84, for all Galaxy S25 Ultra purchases. Additionally, Samsung is offering a minimum trade-in value of £200 ($261.05) for any smartphone, regardless of its condition. This promotion is an enhancement of a previous deal which promised similar benefits and reflects Samsung's ongoing strategy to attract smartphone buyers with attractive packages. The new promotion stands out because of the premium freebie being offered, which includes not just the earbuds, but also six months of Gemini Advanced and 2TB of Google Cloud storage. This provides added value for consumers, enhancing the overall appeal of purchasing the Galaxy S25 Ultra. The offer aims to cater to a wide range of potential customers, including those who might have older or damaged devices to trade in, as the company is willing to accept any smartphone. This makes the purchase enticing for those hesitant to spend on new technology due to the cost. Retailers often bundle additional products with smartphone purchases, and Samsung has historically been generous in this regard, frequently providing buyers with high-quality devices like smartwatches, earbuds, or laptops. This tactic not only boosts sales of the new models but also strengthens customer loyalty and brand engagement. The current promotion is seen as one of the better Samsung S25 Ultra deals, potentially leading to increased sales as it combines both the free giveaway with an advantageous trade-in deal that could give customers significant savings. Across the Atlantic, a similar promotion was launched on the same day in the U.S., but it lacked some of the additional enticing elements offered in the U.K. deal. In the U.S., customers are offered a minimum discount of $200 on the Galaxy S25 Ultra, comparable to the U.K. offering but without the free earbuds. Enhanced trade-in values are also being provided, with maximum valuations for specific device models being considerably higher, showcasing a tailored approach to different markets. Samsung's marketing strategy appears to be highly effective, targeting various demographic preferences while adhering to competitive pricing and promotions.