Red Lobster rolls out new Crabfest menu and seafood boils

In the United States, Red Lobster launched its Crabfest seasonal menu on June 23rd, 2025, which will remain available until September 14th, 2025. This new menu introduces seafood boils, featuring two distinct options: the Mariner's Boil, which includes a Maine lobster tail, a dozen shrimp, snow crab legs, corn, and red potatoes; and the Sailor's Boil, highlighting shrimp, smoked sausage, corn, and red potatoes. The addition of these boils aims to attract seafood enthusiasts by offering a variety of fresh seafood at competitive prices. The pricing for these new dishes varies by location, generally ranging between $24 and $45, with the Mariner's Boil being at the higher end of this spectrum. Reactions to the new menu have been mixed, as evidenced by social media discussions and online forums, where some customers have expressed excitement and satisfaction with their meals, while others have reported issues with food quality and pricing. Despite the controversy, the introduction of the Crabfest menu and its associated seafood boils represents a strategic move by Red Lobster, which seeks to rebound from its recent financial struggles. The chain had declared bankruptcy in September 2024, prompting the appointment of a new CEO, Damola Adamolekun, who aims to modernize the brand and appeal to a younger demographic. Adamolekun's initiatives, particularly the revamped menu focusing on affordability and creative offerings, reflect an effort to reinvigorate the restaurant's reputation in the competitive seafood dining market. As part of an overall marketing strategy, Red Lobster is also introducing exciting drink options, including a signature cocktail that features ingredients associated with popular culture. The buzz surrounding the seafood boils and other seasonal offerings suggests an engaged and enthusiastic customer base eager to try the new items, despite the varying opinions on social media about their execution. The seafood industry remains a critical segment of the American dining experience, and Red Lobster's efforts to enhance its offerings could play a pivotal role in its recovery and future success.